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YouTube is one of the most popular online platforms in the United States. The video-sharing site serves as a diễn đàn for entertainers, commentators, businesses & others, and Americans use it in a variety of ways, from getting the news khổng lồ learning new skills. At the same time, YouTube has faced scrutiny – as other online platforms have – about issues including online harassment, misinformation and the impact of công nghệ on children.

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Using a combination of public opinion surveys & large-scale data analysis, Pew Retìm kiếm Center has studied YouTube in recent years to better underst& the content that gets posted to lớn the site and how the U.S. public engages with it. Here are 10 key takeaways from our research:

1 Around three-quarters of U.S. adults (73%) say they use YouTube, according lớn an early 2019 survey. And ahy vọng 18- khổng lồ 24-year olds, 90% say they use it. The only other social truyền thông media platform that approaches YouTube in terms of its reach among muốn Americans is Facebook, which was used by 69% of U.S. adults as of early 2019.


2 YouTube channels generate a massive amount of content every week. As of January 2019, nearly 44,000 YouTube channels had at least 250,000 subscribers. Collectively, these popular channels uploaded 48,486 hours of content và received over 14.2 billion individual views in the first week of 2019 alone, according lớn a Pew Research Center analysis published in July 2019. The average đoạn Clip was 12 minutes long & received nearly 60,000 views in the seven days after it was posted.

3 Most popular YouTube channels don’t produce content in English. During the first week of 2019, 56% of popular YouTube channels uploaded at least one Clip. Of those that did, just 33% uploaded a đoạn phim in English. Across all of the videos these channels uploaded during the week, just 17% were completely in English.

4 A small number of channels produce the majority of nội dung, và a small number of videos generate the majority of views. Among channels with at least 250,000 subscribers, the most active sầu 10% were responsible for uploading 70% of all of the videos produced by these popular channels during the first week of 2019. Across all of these videos, the most popular 10% drew 79% of all of the views during the week.

5 Videos about video clip games are especially popular – và lengthy.

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About 18% of English-language videos posted by popular YouTube channels in the first week of 2019 focused on gaming. The median number of views for videos about video clip games was 34,347, compared with 11,174 for videos focused on other topics. These videos were 13 minutes long at the median, compared with 5.2 minutes for other videos.

6 Children’s content & videos featuring children are also very popular. While just 4% of all English-language videos posted by popular channels in the first week of 2019 were clearly aimed at children under the age of 13, these videos received more views than other videos. And videos that featured children who appeared khổng lồ be under the age of 13 – regardless of target audience – drew even more engagement, averaging more than three times as many views as other types of videos.


7 Roughly eight-in-ten parents with children age 11 or younger (81%) say they at least occasionally let their child watch videos on YouTube, including 34% who say they vày so regularly, according khổng lồ the 2018 survey. Aý muốn parents who let their young child watch videos on YouTube, 61% said they have encountered nội dung they felt was unsuitable for children. The survey did not ask parents whether they allowed their child to watch the standard YouTube or YouTube Kids, which is a special product with greater levels of parental control và monitoring.

8 Most YouTube users in the U.S. say they at least occasionally encounter false or troubling nội dung on the platform. Roughly two-thirds of U.S. adult YouTube users (64%) say they at least sometimes encounter videos that seem obviously false or untrue while using the site, according to lớn the 2018 survey. A similar nói qua (60%) reported at least sometimes seeing videos that show people engaging in dangerous or troubling behavior.

9 Many Americans use YouTube to lớn stay informed & learn new skills. Half of U.S. adults who use YouTube say the site is very important when it comes to lớn figuring out how lớn vì chưng things they haven’t done before, according to a 2018 survey. It’s also comtháng for Americans khổng lồ get news on YouTube. In a 2019 survey, 28% of adults said they get news there, behind only Facebook (52%).

10 YouTube recommendations push users toward progressively longer videos. Around eight-in-ten adult YouTube users in the U.S. (81%) said in the 2018 survey that they at least occasionally watch the videos suggested by the platform’s recommendation algorithm. In a study of the algorithm itself, we found that YouTube recommends progressively longer videos – at least when it lacks information about the viewer needed for more personalized recommendations. After a chain of just four Clip recommendations, the algorithm was likely lớn suggest a video clip more than five minutes longer than the one it originally started on.