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Blog / Online Marketing / What Marketers Need khổng lồ Know About Artificial Intelligence và Augmented Reality


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Robot written content in the future will be cohesive sầu & readable by humans.Quý Khách vẫn xem: Neil Patel Là Ai

Indeed, Associated Press (AP) và other publishers already push out content without human bylines. Here’s an example article about Apple topping quận 1 forecasts in năm ngoái.

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In the span of 7 years, the number of indexed pages on Google has also increased, from 1 trillion khổng lồ 30 trillion. That’s a huge jump!


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If you’ve followed me for a while, then you’ll know that I LOVE writing. BuzzSumo analyzed my articles and found that my high volume publishing strategy puts me in competition with other major internet kinh doanh publishers.


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So for upping your content frequency, automated content tools can be a great option. The Washington Post recently experimented with automated storytelling, during the Olympics. Basically, an in-house bot (Heliograf) took data from Stats.com and whipped it into lớn short narratives. Here are example updates from the 2012 Olympics data that the Washington Post posted.


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cảnh báo that other human writers and editors were present lớn edit the nội dung và publish more in-depth pieces. The Washington Post is also going to rely on automated stories during the presidential elections.

Second, the AI bots are coming after written content, as of now. So, it won’t remain as valuable in future. But, what about đoạn Clip, audio, interactive và other forms of content? Adopting trending nội dung formats will give you the edge.

3. You can expect lớn see artificial intelligence-designed websites

How can designing websites be left khổng lồ humans when robots plan khổng lồ take over content creation?

Look at the last 5 years:

Do you realize how designing websites has become so much easier?

There are platforms, like WordPress & Wix, that are beginner-friendly. You can easily drag & drop elements lớn build fully functional websites. Indeed, many developers offer themes & plugins khổng lồ customize your website.

The problem with such pre-made template websites is that they can become extremely common and convert poorly. That’s why businesses rely on the expertise of proficient trang web designers và coders khổng lồ optimize their trang web. Choosing fonts, colors, layout & other aspects is such a hassle.

In the future, though, an ordinary webmaster will probably not need design talent.

An artificially intelligent powered assistant (of course) will ask you a few questions about your business và the type of trang web that you want lớn create.

And, BOOM!

You’ll have sầu a fully functional trang web, without coding or organizing elements.

There are platforms, lượt thích The Grid, that have algorithms và rules in place for designing websites. And, they are powered by artificial intelligence.


But, design is an art. It’s about breaking the rules và making bold decisions. So, The Grid has received flak for its custom solutions, since it lacks human intelligence.

Startups, lượt thích Wix, have also taken up the challenge. They are mining tons of their 85 million users’ data, khổng lồ train algorithms and extract exciting kiến thiết possibilities. Since AI relies heavily on data, we’ll probably see more intelligent và creative sầu designs, once more as businesses join the Artificial Design Intelligence (ADI) bandwagon.

Here’s an example website that was created by bots, khổng lồ show you what you can expect.

Xem thêm: 5++ Cách Chia Tay Dứt Khoát 100%, 7 Cách Chia Tay Người Yêu Dứt Khoát 100%


4. The mạng internet of things presents a great opportunity to lớn personalize your marketing


As everyday objects get internet connectivity, you’ll have a wealth of consumer data. You can hyper-personalize your kinh doanh, when you’ve got insights on your customer behaviors in such detail. With more relevant messaging catching your customers at the right moments, you’ll see higher engagement và cthua thảm more sales.

Marketo lớn suggests that marketers will use the IoT in several ways.


With access to lớn specific problems and data about your customers, you can expect marketing khổng lồ reach a more personal, deeper cấp độ. And, you’ll be able to lớn offer solutions to the everyday problems of each consumer.

If you want more insights on how the IoT will revolutionize online marketing, then I recommkết thúc that you read this article that I wrote for Forbes.

5. Businesses will creatively use augmented and virtual reality

Meet artificial intelligence’s graphically enhanced friover, augmented reality. Facebook has heavily invested in the giải pháp công nghệ and Zuckerberg pointed out that

Virtual reality has the potential to lớn become the most social platsize.

Augmented reality is playful, exciting, social và personal. And, you can use it to integrate virtual nội dung in the real physical world.

Businesses are currently using it to lớn create compelling customer experiences around their products. Let me quickly show you a few examples.

Northern Lightning is marketing its complete furniture collection in 3 chiều augmented reality. Not only are customers more engaged when using their augmented sản phẩm catalog, but it’s also reduced the company’s need for huge numbers of physical samples & the costs associated with their production and shipping.


Turnstanren.de is using it to lớn improve sầu the online shopping experience of its customers, too. They sell gymnastic bars and sandboxes for kids. The augmented experience helps customers lớn get familiar with the shape, kích thước and appearance of the products.

Ray Ban uses virtual mirror to lớn show you an augmented experience of how different sunglasses suit your face.


AR will only get more affordable and easier to lớn use as adoption increases.

But, instead of jumping on the AR trkết thúc và creating an app:

First, focus on understanding your customers & how you’ll integrate the experience in the customer’s journey.

Ana Javornik offers compelling advice on augmented reality for marketers in this article.

Conclusion

I am sure that you might have sầu other ideas on how these technologies will change sale. Share them with me in the comments below.